No two alike.

Inside the letters: three different designs for one made-up example business, Wrenfield Piano Workshop, called Bold, Quiet and Loud.

Willa will design and build your website from your own business, never from a template.

Every site will follow the written design method of Meagan Angelucci, M.S. Industrial-Organizational Psychology.

Not open yet. We’ll write only about Willa, and you can leave the list any time.

  • Wrenfield's site, the Measured design.Measured
  • Wrenfield's site, the Quiet design.Quiet
  • Wrenfield's site, the Bold design.Bold
  • Wrenfield's site, the Loud design.Loud

Example — one business, four designs

Made for people who have never had a designer.

Small businesses
Studios, coaches and shops with no designer to call.
Professionals people need to trust
Consultants, clinicians and lawyers, whose readers need to trust them first.
Founders and personal brands
People whose site has to sound like them.
Mission-driven organisations
Groups whose readers often arrive worried.

How a Willa site will be made.

Example business — Wrenfield Piano Workshop

  1. You will talk it through.

    Who reaches your site, and what state are they in when they arrive?

    People looking for piano restoration.

  2. You will pick from pictures of your own site.

    • Wrenfield's site, the Measured design.MeasuredChosen
    • Wrenfield's site, the Quiet design.QuietTurned down
    • Wrenfield's site, the Bold design.BoldTurned down
    • Wrenfield's site, the Loud design.LoudTurned down

  1. You will get your rules, written down.

    1. Every photograph shows real work
    2. Reading text is never smaller than 17px
    3. No promise about what a piano is worth

  2. It will be checked before it goes live.

    • Home: every photograph on this page shows real workPassed
    • Restoration: nothing on this page promises what a piano is worthPassed
    • Contact: how to reach you is on this pagePassed
    • Home: this page still reads as a greyscale photocopyPassed
    • Tuning: text came out at 15px on phones. Rule 2 says never smaller than 17px. Fixed, and checked again: passed.Missed, then fixed

Designed for the people who read it.

Every site will be checked against four readers before it goes live.

  • Wrenfield's home page on a laptop in a dim room at night.
    Tired, late at night, on a laptop.Large, calm type that still reads in a dim room.
  • Wrenfield's home page with one line picked out: A tired piano brought back to good playing order.
    Scanning for the one line that applies to them.Each part says in one plain line what it is for.
  • Wrenfield's home page with a plain text label beside every link and button.
    Unable to tell some colours apart.Every link and button says what it does, in words.
  • Wrenfield's home page as a greyscale photocopy on a desk.
    Holding a greyscale photocopy, passed on by someone else.It still reads with no colour at all.

Example business — Wrenfield Piano Workshop

The rules behind every site.

Meagan Angelucci wrote the design method every Willa site will follow: more than 200 written rules.

Each rule says who it protects, how a page can fail it, and how it is checked. A site that fails any check will not go live.

Meagan Angelucci

M.S. Industrial‑Organizational Psychology

Everything is yours to keep.

  • Your site files
  • Your rules, as a document
  • Every picture, chosen and turned down, with the reasons

See your site before you pay anything.

Leave whenever you like. It all comes with you.

Questions

Is it just AI?
AI will do the work, inside more than 200 written rules. A site that fails a check will not go live.
I already have a site.
Willa will bring your old site’s words and pictures across.
Can I leave?
Yes. Your files, rules and pictures will always be yours to download.
When does it open?
Join the waitlist and we will write when it does.

Be first when Willa opens.

Not open yet. We’ll write only about Willa, and you can leave the list any time.